Male 50+
Vitality is real. Prevention matters. We built that.
You've built a life worth living and you want to keep living it. You want to stay vital, stay sharp, stay engaged, and prevention isn't about managing decline, it's about thriving.
Your story.
You've achieved things and you want to keep living the life you've built. You're thinking about longevity now and you want to stay independent, stay capable, stay yourself.
You're not interested in just existing. You want to travel, work on projects, be present with family, and you need your health to support that. You see peers having health issues and you don't want that story. You want to prevent problems, not manage them.
Prevention is power and the nutrients you get now are the health outcomes you experience later. We researched the nutrients men in your age group are most commonly low in, built it into one pouch, one decision, done. So you can keep being you.
What's in it, and why.
Selenium 100mcg (Selenomethionine)
NDNS shows selenium intakes below reference levels in many UK men over 50
Bioavailable organic form; contributes to normal thyroid function
Magnesium Bisglycinate 250mg
Muscles, energy and mood
NDNS/SACN data shows magnesium deficiency risk increases with age rather than easing off, roughly doubling from the 65-74 to 75+ age bands, so it's included here despite being left out of earlier formulation drafts.
Omega-3 1000mg (triglyceride form)
Triglyceride form
Included at a supportive level where the evidence is still developing.
Zinc 15mg (Bisglycinate)
Immunity and testosterone levels
Bioavailable form; contributes to normal immune function and the maintenance of normal testosterone levels in the blood
Vitamin D3 2000IU
Bones, muscles and immunity
Vitamin D deficiency is widespread in UK adults per NDNS, especially over 50 and in winter months.
Selenium contributes to normal immune and thyroid function, magnesium deficiency risk rises with age, and vitamin D supports bones and muscles, which matter for staying active and independent. The research said build for these, so that's what we built.
What you'll get from your Fiks.
Vitality, not just maintenance. Immune strength and bone support, built for staying capable, not just getting by.
The habit.
One pouch every morning. Evidence-based prevention in a simple ritual. Your energy stays real, your routine stays simple. Not because of sacrifice, but because your daily pouch targets the nutrients men in your age group are most commonly low in. So you can keep being you.